We protect your
personal integrity

Heléns protect your integrity and take active responsibility to ensure that your personal data is handled in accordance with this policy and applicable laws. Heléns’ privacy policy explains how we collect, manage and protect personal data, as well as what rights the user has in relation to this. The user can be defined as an existing or potential customer, supplier, other stakeholder or visitor on Heléns’ digital platforms.

When you interact with Heléns, you are informed about how we process your personal data in accordance with this Privacy Policy. Personal data is processed in compliance with applicable legislation and, where applicable, based on consent, contractual necessity, legal obligation, or legitimate interest. If you have any objections to this Privacy Policy, you may contact the person responsible for data protection and privacy matters at data.protection@helens.se.


Why do we process your personal data?

In order for you to access Heléns’ offerings, such as products and services, digital functions, product information, and similar, we require information about you and the company you represent. This information is generally necessary to establish a customer relationship and enter into a contractual relationship with us. Collected personal data is also used to develop the company’s products, services, and other offerings and is processed based on the legal bases and legitimate interests outlined below.
 

  • Performance of contractual obligations: Collected data is used to fulfil our obligations towards customers, suppliers, and other stakeholders, as well as to provide them with information, products, and services.
     
  • Compliance with applicable legislation and other legitimate interests: Collected data is used to comply with applicable legislation, such as anti-money laundering regulations and accounting laws.
     
  • Information security: Collected data is used to verify identity, perform risk analysis and risk management, and prevent fraud. It is also used to ensure network security and the availability of the website and digital services.
     
  • Marketing and communication: Collected data is used to provide information and marketing to customers, suppliers, and other stakeholders, as well as to ensure relevant communication based on individual preferences. Such communication is carried out only where there is a legitimate interest or where you have provided your consent. You may unsubscribe from such communications at any time.
     
  • Analysis and development: Collected data is used to analyse markets, user groups, and the use of and behaviour on Heléns’ digital platforms, in order to manage, improve, and develop our offerings in terms of products, services, and technical solutions.


What personal data do we collect?

Personal data that Heléns may collect about you includes information that you provide directly or indirectly, both online and offline. This personal data may include the following:

  • Personal information: Name, date of birth, personal identity number, email address, telephone number, position within the company.
    .
  • Contact information: Company name, billing and delivery address, email address, telephone number.
     
  • Payment information: Invoice details, bank account number.
     
  • Financial information: Any credits, debts or negative payment history.
     
  • Historical information: Order history, payment- and credit history.
     
  • Product and service information: Details regarding products or services you have purchased or expressed interest in purchasing.
     
  • Device information: IP address, language settings, browser settings, time zone, operating system, platform, and screen resolution.
    .
  • Geographical information: Your geographical location.
     
  • Digital behavior: Visited pages, downloaded documents, subscriptions and registrations, filled in forms and surveys.


How do we collect personal data?

Heléns collects personal data based on your interaction with us, such as when you make an enquiry regarding a product or service we offer, when you purchase, lease, or obtain financing, when you place an order via our website, sign up for newsletters, interact on Heléns’ digital platforms, or contact us via email, mail, telephone, or meetings..


In relation to customer, suppliers or other stakeholders
Heléns collects personal data that you provide in connection with enquiries about Heléns’ products and services, or through other contact with Heléns, such as meetings, phone calls, surveys, or email correspondence. Information provided in these contexts may be used for marketing purposes and to personalise the user experience on our websites..

Activity on Heléns' digital platforms

Heléns collects data based on your user activity on Heléns’ websites. By completing forms on our website, you acknowledge that the information you provide will be made available to Heléns. Personal data submitted via forms is used to handle your enquiry and, where applicable, to communicate with you regarding our services.

If you provide your email address to Heléns, we may use it to send information about our products and services via email or other digital channels. Such communication is carried out only where there is a legal basis, such as legitimate interest or consent. You may unsubscribe at any time via the link included in the communication.

  • Heléns uses HubSpot for digital marketing activities. HubSpot is an integrated software solution used, among other things, for email marketing and contact and customer relationship management.For more information about Hubspot's services, please visit: HubSpot Privacy Policy
     
  • Heléns uses Google Analytics, a web analytics service provided by Google Inc. Data, sessions, and interactions are linked to pseudonymous user IDs in order to evaluate the use of this website across devices. Google Analytics generates reports on website activity that are used to optimise the website according to users’ needs.

    Google Analytics uses so called "cookies", that are stored on your computer, which enable analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the US and stored there.Google Analytics uses cookies that are stored on your device to enable analysis of your digital behaviour on our website. Information generated by Google Analytics cookies is usually transmitted to and stored on Google servers in the United States. IP anonymisation is enabled so that IP addresses within the European Union are truncated before being transmitted to a US server

    For more information about Google Analytics’ user and privacy terms, please visit: https://policies.google.com/?hl=en


Cookies and web beacons

We use cookies and web beacons to improve your experience on our website. Cookies are small text files stored in your browser when you visit our website and are used to inform the web server of your previous activities.

  • Session cookiesenable the website to remember user behaviour during a session and are deleted when the browser is closed.
     
  • Persistent cookies help the website remember user settings and behaviour to optimise the user experience and remain stored until they expire or are deleted by the user.
     
  • Web beaconsare used to map usage and behaviour.
     
  • Third-party cookiesfunction in the same way but are requested from a domain other than the visited website. Heléns only uses third-party cookies from trusted partners and suppliers.Sessions cookies allow the user to be recognized within the website, to keep track of the user behavior and adapt the webpages accordingly, during the session. A session cookie is only saved temporarily, and most browsers delete them when the browser is closed.

You have the right to object to session tracking and cookie storage. See the section “Objection to tracking and storage” for more information.


Information from other sources

Heléns may collect data from publicly available sources and third parties, such as social media platforms, marketing companies, and other trusted providers.

 

Who may we share your personal data with?

In order to fulfil our obligations to customers and other stakeholders, we may transfer or share personal data with third parties such as suppliers or subcontractors, authorised resellers and distributors, or service providers. We take all reasonable legal, technical, and organisational measures to ensure that personal data is handled securely and with an adequate level of protection. Heléns does not sell personal data to third parties.

  • Authorities: We may disclose necessary information to relevant authorities if required by law or if you have consented to such disclosure.
     
  • Van Leeuwen:Van Leeuwen Pipe and Tube Group has access to personal data collected by Heléns. This information may only be used on behalf of Heléns and for the purposes stated above.
     
  • Trusted service providers: Heléns may share personal data with trusted third-party service providers for customer relationship management, provision of products, services, and technical solutions, data analysis, and marketing or other personalised communication. These providers act on behalf of Heléns and are required to process personal data only for the intended purpose and in accordance with applicable data protection laws.

 

How do we store and protect personal data?

Your personal data is stored and used only if you make it available to us. Heléns processes personal data within the EU/EEA and takes all reasonable legal, technical, and organisational measures to protect it against unauthorised access, alteration, or loss. Security measures are continuously adapted to technological developments.

Please note that we cannot guarantee the confidentiality of sensitive personal data sent via unencrypted email or internet connections.

 

How long do we retain personal data?

Personal data collected via contact forms is retained only for as long as necessary to handle the matter, unless another legal basis requires longer retention.

 

Your personal data - your rights

In accordance with applicable legislation, Heléns will, upon request, inform you in writing whether personal data concerning you is stored by us. If incorrect data has been stored, it will be corrected, blocked, or deleted upon request.

  • Right of access: You have the right to request a copy of the personal data Heléns stores about you.
     
  • Right to retrification: You have the right to correct inaccurate or incomplete personal data.
     
  • Right to erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to legal retention obligations.


Objection to tracking and storage

You may restrict, block, or delete cookies from Heléns’ website at any time by changing your browser settings. Please note that some website functionality may be affected if cookies are disabled..

 

Policy changes

Heléns reserves the right to revise this Privacy Policy from time to time and encourages you to review it periodically when visiting the website.

 

Contact us

If you have any questions regarding our processing of personal data or this Privacy Policy, please contact our Data Protection Officer at jonas.urfors@helens.se.
Heléns Rör AB, Company Registration Number 556086-9785, registered office at Olofsdalsvägen 32, Box 101, 301 04 Halmstad, Sweden.